Launching the first collection of a fashion brand is just the initial step. It takes a lot more to sustainably grow it over time, requiring discipline and commitment. Supriya Ghurye outlines the ensure you keep business aspects every fashion entrepreneur needs to follow to make a brand successful.
So you've started off your fashion brand. You may have your own store, maybe stock your collection at a number of boutiques or sell online. You've worked hard the last six months designing and then coordinating every aspect. Your first collection has been a reasonable success, though you had to negotiate hard with suppliers and boutiques as you're a new name in the crowded space of designers. So how do you make sure you grow profitably?
Here are some guidelines that you need to keep in mind, if you wish to succeed in business. Remember, there are hundreds, if not thousands, of fashion brands ready to take your place if you fail. Competition is intense and customer loyalty is notoriously fickle. So plan and execute well these seven steps to a successful fashion business.