How to Do a Competitor Website Analysis for SEO?

Posted by noamn on Jun 22, 2018
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Analyzing your competitor’s website is highly crucial. It is a part of SEO strategy for your website. You should not just pursue your SEO process, but also be aware of your competitor’s website. It is a fundamental component in the start of SEO. It is crucial because it provides information regarding the tactics that have been working in the industry. Competitor Website Analysis also determines what is needed to be donein order toimprove your keyword ranking. The outcomes of this analysis assist in understanding which tasks must be prioritized. In addition, it shapes the way we establish our campaigns. By analyzing where the competitors are weakest and strongest, we can figure out how tough it would be to outperform them and the resources that would be needed to do so.
The first step in a competitive analysis is to identify your competitors. You must determine who the top competitors that you need to analyze are.However, it is not easy to identify who are your top competitors. For finding search competitors, justenter your own domain name into the SEMrush. Then scroll down to “Organic Competitors” area and click on View Full Report. The metrics that you can use to choose your competitors are the keywords and the total traffic. Once you have selected the competitors for the analysis, you should open up the template of Google Sheets Competitor Analysis to the audit data section and fill the URLs and names of competitors in 2nd and 3rd row.
You must use the template of Google Sheets Competitor Analysis for a perfect analysis. Using the template, you can follow a strategic procedure and focus on analysis of the outcomes instead of finding out what to seek for anew every time. In the template of Google Sheets Competitor Analysis, you are provided with the information points that you would be gathering, the tools you would require, and the metrics based on the similar themes. The template can be considered the base that you can modify as per the specific requirements of your clients and which metrics you regard most relevant actionable.
The next step in the process of website competitor analysis is the backline gap analysis. The backline gap analysis determines which websites are linking to your competitors but not to you. This information is vital because it allows you to reduce the gap among your competitors’ backlink profiles. Hence, you can start boosting your own ranking by achieving these links from your competitors’ websites. Similarly, you must perform the keyword gap analysis. It is the analysis which aims to determine which keywords are ranked well by your competitor. Then, you need to use the fundamental insights from the audit for driving your own SEO strategy. Finally, start implementing the competitive analyses into the workflow. The key insights gained from the competitor analysis would be useful to improve your website. It is also useful to improve your SEO techniques, methods, and strategy.

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