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Here's How to Win at the Facebook Advertising Game | Tim Burd, co-founder of the enterprise Facebook ad buying agency, Agency Y, along with his co-founder Sean Brown, run the largest Facebook group for Facebook advertisers. His advice on building an audience has changed over the past year, he says. “In the past, I found it was best to get very specific - but as Facebook’s algorithm has gotten better and better, today I often see a broader audience performing better.”

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