I recently read an interview on this topic, and it explained the idea really well. It highlighted that strategic discounts can build long-term brand value when they’re data-driven and thoughtfully planned, not used randomly. Targeted offers help attract the right customers, improve trust, and support loyalty, while brands still protect their premium image by avoiding constant discounting. Overall, the interview gave a balanced and practical perspective on how discounts can work as a long-term strategy when used smartly.https://gate.ahram.org.eg/News/5157939.aspx